Dubadu — 3 years: from an idea to an international video-first real estate platform

The Dubadu video platform celebrates its 3rd anniversary since launch.

Over this time, the project has grown into an international product, now covering 12 countries and featuring more than 54,000 property listings.

Dubadu is a video-first real estate platform where video — not photos — plays the central role. Video aligns with the latest real estate trends. Today’s buyers are less willing to spend time browsing dozens of photos that fail to provide a full understanding of a property. Instead, video allows them to quickly grasp the space, layout, and atmosphere — even before a physical viewing. That is why video content is becoming the new standard in real estate.

At the same time, Dubadu активно integrates artificial intelligence tools that help users find relevant properties faster, simplify content management, and make interaction with the platform more intuitive. AI is no longer a standalone feature, but part of the overall user experience.

“We built Dubadu from the very beginning as a platform where a property can be seen and truly felt. Today, video is a basic expectation for users. People want to make decisions faster and more consciously — and our platform enables exactly that,” says Dubadu CEO Kyrylo Hrytsenko.

Today, Dubadu continues to expand into new markets and develop tools for agents and developers. The platform adapts to local market specifics while preserving its core idea — to make property search more intuitive, faster, and closer to real-life experience.
Dubadu is about searching for real estate with pleasure.