The art of living beautifully: how architecture and interior design shape real estate choices

The latest real estate trends show: serious buyers are looking for much more than square footage. Purchasing a house or apartment is no longer just an investment — it has become a way to highlight one’s lifestyle.

Today, more and more homes are bought fully finished, with architecture and interior design moving to the forefront. People choose a property not only by its location and size, but also by the emotion the space evokes.

Videoplatform Dubadu shares the latest directions in architecture and interiors. Also read Living differently: houseboats, tiny homes and earth houses — three property formats of the future

Luxury art deco living room with bold geometry, black and gold palette, and a statement chandelier — timeless elegance in modern interiors.

Technology and sustainability: smart homes as the new standard of modern living

Smart solutions dominate today’s market. Open floor plans, eco-friendly materials, and integrated smart-home systems have become markers of quality for those to whom sustainability is more than a buzzword.

Progressive buyers seek homes with automated control of lighting, climate, security, and other features. These systems not only improve quality of life but also raise property value on resale.

Rainwater collection, solar panels, and energy-efficient windows are no longer optional extras but the expected standard. Forward-thinking developers and architects embed such concepts at the earliest stages of design, making these homes increasingly desirable. More and more buyers realize: reducing environmental impact while enjoying high comfort is a lasting advantage.

Modern smart home interior with sleek minimalist design, integrated lighting and climate controls, and eco-friendly living solutions

Antiques and history: interiors with atmosphere in luxury properties

There is another category of clients — those we might call admirers of Downton Abbey. For them, heritage architecture and interiors enriched with antiques are essential.
In recent years, demand has grown for the Art Deco style, often called “the last great style.” Dating back to 1925, it blends everyday comfort with glamour. Exquisite aesthetics, rich materials, and bold geometry make Art Deco strikingly modern and aligned with current tastes. In luxury real estate, properties in this style remain highly sought after.

Antique pieces play a major role in how a property is perceived and valued. These range from utilitarian furnishings — side tables, lamps — to serious works of art. According to Homes & Gardens and Luxury Travel Magazine, rare or vintage items can raise the final price of a property by 10–15%, because buyers understand they are purchasing not just a home, but a unique way of life.

Interiors that balance antiques with modern elements create the impression of a “one-of-a-kind” home — a clear advantage in listings and video tours. For this reason, real estate professionals benefit greatly from knowing the history of art and design, allowing them to speak the same language as discerning clients.

Elegant classical interior with crystal chandelier, ornate mouldings, and antique-inspired décor — sophistication meets timeless beauty

Ultra-modern living: lofts and industrial style as the choice of a new generation

Properties in loft style continue to enjoy lasting popularity. The trend of converting abandoned spaces into fashionable homes shows no sign of slowing, especially among younger buyers.
The story of lofts began in 1950s Manhattan, when artists and musicians started occupying vacant factories and warehouses. They created innovative live-work spaces that blended creativity with comfort. Over time, what began as a budget solution for creatives evolved into one of the most in-demand urban housing styles.

Loft apartments offer no standard solutions — they are a true “blank canvas,” where owners and designers can zone open areas as they wish. This creative freedom, combined with raw character, results in homes with unmatched individuality. Such spaces often showcase contemporary art and installations, reflecting today’s tastes and cultural trends.

Stylish loft apartment with open-plan design, floor-to-ceiling windows, and industrial chic details — modern living for a creative lifestyle

Video and home buying: how visual content helps buyers make decisions

Because interiors and atmosphere directly affect how a property is perceived — and priced — video has become an indispensable sales tool.

Dubadu allows agents and developers to showcase the uniqueness of a property in a way no photograph can match. A video tour conveys atmosphere, scale, and character — exactly what buyers value when searching for not just walls, but a lifestyle.

Watching a high-quality video is often the first confident step toward purchase. In the future, Dubadu’s artificial intelligence will even match properties to individual aesthetic preferences — from antique classics to industrial minimalism.