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Dubadu: the platform transforming Real Estate
When people first discover Dubadu and visit the website, the initial reaction in about 90% of cases is something along the lines of: “Do you sell all this real estate?” — followed by genuine surprise when they learn the answer is no.
Dubadu isn’t an agency. It doesn’t own the properties, nor is it a traditional intermediary. So, what exactly is Dubadu? It’s a technological platform for buying, selling, and renting real estate around the world. It’s a comprehensive approach — transforming the process of searching for property into an enjoyable experience.
On the surface, it seems simple: users visit the website or app and see tens of thousands of video listings. But in reality, this is just the tip of the iceberg. Dubadu’s ecosystem is complex, with many interconnected components, each worthy of its own detailed discussion. At its core, the platform relies on three key pillars:
- A video listing platform with advanced filters.
- An integrated AI system embedded throughout the platform.
- Mobile apps for iOS and Android.
What sets Dubadu apart?
The main differentiator is our focus on video. According to Meta, vertical video is the top trend of recent years. Popular platforms centered around short vertical videos see around 46 million downloads per month. Yet most real estate platforms still rely primarily on photos. Dubadu embraces modernity: all listings feature videos by default. Photos are available, but secondary — uploaded at the discretion of agencies, agents, or developers.
What happens behind the scenes?
What users see on dubadu.com is only one entry point into our ecosystem. Behind the curtain, dozens of processes are constantly at work.
Because Dubadu is primarily about content, we devote special attention to it. For example, we have our own content “factory” that helps agents, agencies, and developers create professional video listings. Currently, during the pilot phase, this service is available free of charge for participating agencies. In the future, we’ll introduce pricing plans — emphasizing quality while keeping the service affordable.
This is a fully B2B product with a closed production cycle: from concept to a ready-to-publish video. Clients simply select the property, and our Dubadu Content Factory handles everything else — on-site shooting, video editing, music selection, production, and more. We deliver turnkey videos so agents and agencies can focus on what matters most: selling properties.
Our team works daily with real estate markets around the globe, reviewing thousands of listings. We’ve developed an instinct for aesthetics and presentation, understanding immediately which content will attract buyers and ensure a quick sale. We also recognize listings that might languish for months — in the age of content, people buy with their eyes.
Our production and marketing expertise converge in the Dubadu Content Factory. Beyond content creation, we employ every tool available to ensure listings are discoverable in search engines — from sitemaps to indexing. And the platform itself is designed for comfort and convenience, from button placement to content quality and translation.
Multilingual Excellence
A special note on multilingual support: our platform integrates translation across all products into 22 languages. This isn’t just automatic translation — we have a dedicated team of developers and native language contractors. Multilingual functionality extends to live chat on the site, allowing listing owners and clients to communicate seamlessly. Our Dubadu Telegram channel even features a multilingual bot: select your preferred language once, and all community updates arrive in the language most comfortable for you. Dubadu is always about comfort.
Why build such a complex system?
Real estate is fragmented, complex, and often opaque. Barriers — such as language differences — can prevent clear communication. By removing these barriers, we minimize misunderstandings. Users feel confident when speaking in their native language, allowing them to ask all the important questions.
Dubadu isn’t just a tech platform — it’s a living system that adapts daily to the market, creates new tools, sets standards, and reshapes expectations for how a modern real estate platform should operate.