Dubadu has reached 20,000 video publications.

Dubadu has reached 20,000 video posts: a new video platform with Ukrainian roots is changing the game in the real estate market

The technological video platform Dubadu, which specializes in video reviews of real estate properties, announced the achievement of 20,000 publications on its service. This figure reflects the rapid growth of interest in the short video format in the field of home sales and rentals.

The international project Dubadu was launched in April 2023. It is the first of its kind video platform that radically changes the way of searching for real estate, focusing on live video reviews that convey the real features of each property.

Currently, Dubadu is dominated by properties from the UAE — one of the most dynamic real estate markets. At the same time, the platform has already expanded its geography: properties from Germany, Kazakhstan, Ukraine, Poland are represented, and further plans include entering other markets. The platform covers both the premium segment and available housing.

“We aim to make the search for real estate comfortable and technologically modern. Today, the video playback speed on our platform is on par with players like TikTok, Instagram, and YouTube Shorts. And we see that the short video format really works — it captures attention and helps people make decisions faster,” commented Dubadu co-founder Oleksiy Rohozhynskyi, also known as the founder of the jewelry brand “Ukrzoloto”.

According to him, the strategic goal of Dubadu is to build a full-fledged ecosystem around video reviews of real estate. It aims to unite not only realtors and agencies but also providers of related services — such as moving, cleaning, renovation, interior design. Professional tools for agents (including a video editor and a video operator exchange) and new features for developers are also planned.

The service combines the dynamism of TikTok, the quality of YouTube videos, and intuitive navigation like Airbnb. Instead of traditional photos and text descriptions — short video reviews that allow you to assess the atmosphere of the property in just a few minutes. The platform actively integrates artificial intelligence tools.

Dubadu is actively working with agents and developers, providing them with tools for uploading videos, analytics, and promotion. Additional features of the service include multilingual support, interactive maps, and quick contact with real estate companies.

The future development vector of Dubadu is to create a closed cycle of services, uniting all key market participants in real estate on one platform.