Three fascinating trends in luxury real estate 2025

Who hasn’t dreamed of peeking behind the curtain of the rich and famous? Where do they live? What interiors do they choose?

Sometimes, the choices they make are far from obvious.

Dubadu has gathered three of the brightest trends shaping the luxury real estate market in 2025 — as covered by leading international media.

1) Try Before You Buy

Agents in the premium and ultra-premium segments — think properties starting at £5 million and going well beyond £10 million — are noticing a new demand: renting a luxury home before committing to a purchase.

This trend is especially noticeable in London. The main drivers are international clients planning a move but concerned about high prices, shifting rules for non-residents, geopolitical instability, and the unpredictable tax policies of their home countries.

The answer is right at your fingertips: renting for 6–12 months, or up to two years at most, to “test-drive” a property and see how well it fits. Most of these homes are rented fully furnished; after all, no one wants to invest in bespoke interiors without being sure of their long-term plans. But once clients have had a taste of life in the home, signing off on a multi-million-pound deal feels far more comfortable.

Luxurious classical living room with a palace-inspired interior

2) Co-Owning Luxury Holiday Homes

Why settle for just one vacation villa when you can own a share of several dream properties — and spend less doing it?

The model of co-ownership is making a strong comeback — only this time, it’s sleeker and more flexible than it was in the 1990s. Several investors pool resources to buy shares in properties such as a chalet in Switzerland for winter holidays, a villa in Marbella for sun and sea, or an apartment in London or Paris for cultural seasons. Spending a few weeks in different places is a perfect cure for boredom — and bad weather.

The beauty of this approach is that properties don’t sit empty. Each co-owner has a dedicated time slot, and if circumstances change, selling your share is straightforward, preserving the value of your investment.

Modern luxury living room with panoramic city views, designer lighting, and elegant contemporary furniture.

3) Biophilic and Wellness-Centered Design

If you stumbled over the word “biophilic,” don’t worry — it’s not a medical term but a modern approach to architecture and interiors built around reconnecting people with nature. The goal is to create spaces where people feel calmer, healthier, and more balanced by integrating natural elements into their surroundings.

In practice, this means homes where green walls and living spaces are filled with plants, natural light is maximized, and organic, sustainable materials are prioritized. Water features and panoramic views are also becoming central to design. Developers and designers are increasingly focused on creating spaces that support both mental and physical well-being. They are adding meditation rooms, yoga studios, air purification systems, and “smart” technologies that save water and energy.

Today’s luxury buyers are looking for more than just square footage — they want a better quality of life: less stress, better sleep, and inspiring spaces for work and leisure. Biophilic design has become a symbol of this conscious, elevated lifestyle.

Modern biophilic luxury interior with natural light

Inspired by these trends? Then it’s the perfect time to start looking for your dream home with Dubadu. Because we believe the biggest trend of all is simple: finding property should be a pleasure!