Dubadu: how to turn property search into a pleasure

When the Dubadu platform was conceived, the team had no intention of creating yet another real estate search website. The goal was to find a new way to make the process not just convenient, but interesting, vibrant, and ultimately human.
We believe that the search for a home is not just a task, but an important moment in life that should be not only effective, but also enjoyable. This is how the idea was born to create not just a platform, but a space where innovation and comfort meet with genuine attention to the needs of the users.

Alexey Rogozhinsky, one of the founders of the Dubadu video platform, reveals the key moments of its development. Why does the Dubadu logo smile? How does artificial intelligence help improve the user experience? What is valued in the Dubadu team, and what ambitious goals are set for the project?

The answers to these and other questions can be found in this article.
We want you to know us better!

The birthplace of Dubadu

Dubadu is a project with Ukrainian roots. It was created by a team of professionals who are passionate about everything new, who always want to stay ahead of the times and implement ideas that align with global technological trends.

We started in Ukraine, but we are going much further. We understand that to truly change the real estate market, we need to think globally. Our plans include creating a platform that will be accessible to people around the world, with a focus on quality, trust, and new technologies. We are confident that we can not only follow global trends but also set them.

The Dubadu logo

Our logo is not just a stylized image; it’s a philosophy. Why does it smile? Because our main goal is to turn the property search process into a pleasure. And what pleasure would there be without a smile?

Our logo is a symbol of what we want to bring into the property search process: ease and joy. We truly believe that every step on the path to your home should be like a pleasant walk, not hard work.

Our platform helps users easily and stress-free find suitable housing, whether for the long term or for a while. Or even just to dream about what they want to achieve in the future.

The business model

The business model of the Dubadu platform is built on the placement of real estate advertisements. This is one of the main sources of income. However, it’s important for us not just to make money, but to create a service that brings value and improves the experience of every user. That’s why we don’t limit ourselves to a standard model.

In addition to placing ads, we are developing premium subscriptions, partner projects, and creating digital products like Forevers, which serve as an extension of the value of our platform. We strive to ensure that anyone who comes to Dubadu feels that they are not just using a service, but becoming part of something bigger and more convenient for them.

The unique feature of Dubadu

What’s the main uniqueness of our platform? It’s all about the videos! We’ve moved away from standard photos and PDF files. On Dubadu, you will only find dynamic videos that provide detailed information about each property.

We want our service to not just show you homes and apartments, but to help you feel them, as if you were already there. The atmosphere, the details, the overall image. No misleading data, no imaginary properties. Only the truth.

Our goal is to make the process of choosing a home more honest and reliable. In the near future, it will be impossible to post misleading information on the platform. We are setting ourselves an ambitious task — to change the real estate market the way Airbnb changed the short-term rental market and Booking.com changed hotel bookings. We are confident that we will change the game by making the real estate market transparent and accessible to every client.

Scaling the brand

We will know that Dubadu has truly become a global platform when we enter markets such as the USA and China. These countries set global trends, and we are confident that our project will occupy a worthy place there. When we reach a million monetized listings per day, that will not just be a number for us — it will be confirmation that we have truly changed the market.

However, as I’ve already mentioned, geographical expansion is not our only goal. We strive to create a platform that will be convenient and useful for people in different parts of the world. With us, clients will see properties from all over the world — this expands horizons and paves the way to bigger dreams.

Using Artificial Intelligence on the platform

We see AI as a tool that will continuously adapt and improve the user experience.

On Dubadu, AI already helps with data processing and improving user interaction. For example, property descriptions are now generated by artificial intelligence, which significantly speeds up the process and eliminates potential errors. Real estate agents no longer need to spend time writing texts for listings. Instead, with just one click, the system generates a description, considering all the key features of the property.

Every week, we implement new updates. This includes multilingual capabilities, improvements in platform functionality and design, and security settings. We also actively analyze user behavior to constantly adapt the platform to their needs.

What’s important in the team’s work

Working at Dubadu is not just about solving problems; it’s about creating something new and finding unconventional solutions. For us as a company, qualities such as humanity, honesty, professionalism, and curiosity are very important. Curiosity about the world, the desire to always learn new things and seek new solutions — this is what inspires our team. We care not only about the material side but also about how we can make the world a better place. We don’t build our business solely for profit; we strive to make a positive impact on the market and create something truly valuable.

Our employees are professionals working in different countries, including Ukraine, Croatia, Montenegro, the United Arab Emirates, Turkey, Germany, the Czech Republic, and Spain. For us, a comfortable climate within the team is important because it’s what allows everyone to unlock their potential. Comfort and trust are what motivate us to work with full dedication, creating an entirely original product that didn’t exist before.

What we hope to achieve in the future

We are not going to stop at what we’ve achieved. Our goal is to create an ecosystem that encompasses all aspects of real estate.
In the future, the platform will offer services for real estate professionals, such as video shooting, realtor listings, and other tools for specialists. We will also expand options for clients, including assistance with interior design, contractor selection, and information on schools, kindergartens, and other essential facilities in the area.

Additionally, we will offer services for cleaning, moving, assembly, and repairs to assist people in the process of moving and maintaining their homes. It will be a space where you can find not only the perfect home but everything you need for comfortable living in a new home.
We want Dubadu to help people not just find a home or apartment, but to fulfill their dreams. At the same time, it’s important to us that this process is enjoyable — like a pleasant game, not an exhausting race.

The world is beautiful, but not perfect — and we want to make it better.